Last year, Rikolto was selected as one of the partners for the eMpowering Youth Across ASEAN (EYAA) Cohort Two, a collaboration project initiated by the ASEAN and Maybank Foundation dedicated to empowering ASEAN youths and communities towards inclusive and sustainable development. In this project, Rikolto sought to attract the young generation's interest in agriculture through digital-based farming and agripreneurship.
Young people have enormous potential to adopt innovations and new technologies that can provide added value and increase agricultural production. However, Rikolto's assessment showed there is little interest among educated youth to work in the agricultural field. In the cocoa sector, there's a lack of attractive job opportunities and support, which as a result, drove young people to seek better opportunities elsewhere.